JACKIE HOLLAND: creative director + art director + writer
UFP Technologies :30 Social Video
Role: Creative Director + Writer
Ombre Probiotics Corporate Narrative + Pitch Deck Design
Before cottage cheese was considered trendy, and protein became the most advertised macro, I was lucky enough to tell colorful stories about these flavorful cheese curds with brilliant snacking ideas and approachable conversation.
Role: Creative Director + Art director + Writer
Role: Creative Director + Art director + Writer
Role: Creative Director + Art director + Writer
Role: Creative Director + Art director + Writer
:30 Direct TV Commercial
This spot, produced virtually and entirely with stock footage during a global pandemic, was part of a larger brand awareness omni-channel campaign.
After a test & learn from social creative, this concept was based on the anticipation of the experience, creating a sense of FOMO that was further amplified by Wink’s unique product attributes. This, along with the desire to breakthrough in a positive, relevant fashion, informed the creative approach: a flash of bright color, expressive visual metaphors, and bold messaging to leverage feeling alongside facts - positioning Wink as the brand to try if you wanted to wear less, and feel more.
Agency: CARBON
Role: Creative Director + Art Director + Writer
Role: Creative Director + Art Director + Writer
Role: Creative Director + Co-writer
art director/creative director
co-writer/art director
co-writer/art director/illustrator
co-writer/art director/illustrator
co-writer/art director/illustrator
writer/art director
